Psychology • AI • Analytics Where Science Meets Solution
Our Mission
Our mission is to bridge the gap between complex social psychology research and real-world application. We combine rigorous scientific methodology with cutting-edge AI and statistical innovation to help organizations understand and influence human behavior. Whether revealing hidden patterns in your data, designing groundbreaking studies, or leveraging AI to accelerate research, we transform abstract behavioral insights into concrete strategies. Our commitment to methodological excellence and measurable impact ensures that every analysis, every study, and every consultation delivers actionable intelligence you can trust.
Our Team
Dr. Daniel Relihan is a Research Assistant Professor at American University and the founder of nSight Analytics. With over 8 years bridging experimental social psychology, advanced statistics, and artificial intelligence, he helps organizations understand and influence human behavior through data-driven insights.
His research spans the psychology of ideology, social identity, and extremism, while his methodological expertise includes experimental design, multilevel modeling, and psychophysiological methods (EEG, eye-tracking, and behavioral measures). Dr. Relihan is actively working on novel applications of AI in social science research, developing innovative approaches that accelerate analysis while maintaining scientific rigor.
From designing large-scale experiments with nationally representative samples to developing interventions that have reached millions, his work demonstrates how rigorous science can create real-world impact. Dr. Relihan's unique position at the intersection of social psychology, statistics, and AI enables him to tackle challenges ranging from program evaluation and research design to understanding how emerging technologies shape human behavior.
His commitment to translating complex psychological science into actionable intelligence drives nSight Analytics' mission to deliver practical insights that matter.
Our Services
Our services integrate social psychology, advanced statistics,
and AI innovation:
- Research Design & Methodology: Experimental and survey design, sampling strategies, and protocols optimized for real-world implementation
- Advanced Statistical Analysis: Multilevel modeling, structural equation modeling, psychometrics, and sophisticated inferential techniques that reveal what your data actually means
- AI + Psychology Integration: Strategic implementation of AI tools for research acceleration, plus consulting on how social psychological insights can improve AI model design, training, and evaluation
- Program Evaluation: Rigorous assessment of intervention effectiveness using causal inference methods and behavioral outcome measurement
- Training & Masterclasses: Monthly workshops on statistics, AI applications, and psychological research methods for teams and individuals
Whether you're testing hypotheses, evaluating impact, understanding ideological dynamics, or navigating the intersection of AI and human behavior, we deliver insights backed by rigorous science. Contact us to explore how our expertise can advance your research and organizational goals.