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nSight Analytics
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Research & Consulting Portfolio

Selected projects demonstrating our expertise in psychological science research, advanced analytics, and real-world impact.

Applied Psychological science

Manipulation & Persuasion Defense

We lead research on a preventive approach that builds resistance to harmful online manipulation before exposure. Our work has included:

  • Designed and conducted randomized controlled trials with 4,500+ participants testing interventions against extremist manipulation
  • Developed novel methodologies for identifying and countering manipulation tactics in online
  • Created interventions that achieved 7-24% reductions in agreement with harmful manipulative content
  • Scaled interventions through social media partnerships reaching nearly 2 million individuals


This multi-year engagement showcases our ability to translate complex psychological theory into scalable, evidence-based interventions with real-world impact.

Example "Micro-Inoculation" YouTube Short

Spot False Dichotomy Manipulation—It's Everywhere in "Truth" Videos

 FALSE DICHOTOMY MANIPULATION: When content presents only 2 extreme options ("good OR evil," "weak OR strong," "alpha OR beta") while hiding the middle ground where real solutions exist.  This tactic is everywhere in viral "truth" videos—content claiming to reveal hidden wisdom from historical figures like Machiavelli or ancient strategies for power. But they're actually manipulating you into narrow "black-and-white" thinking with forced binary choices.  Their goal? Make you feel trapped between extremes so you pick their "strong/master" option and reject everything else as weak. 


🎯 How to resist: When you see only 2 choices presented in power/strategy content, ask

"What's being hidden between these extremes? What's option 3?"


💬 HELP BUILD THE PATTERN LIBRARY: Spotted this "only 2 choices" manipulation in content you watch?


Post examples in comments:

- What binary choice was presented? ("X OR Y")

- Where did you see it? (type of content/creator)

- What middle options were hidden?


Your examples help others recognize the pattern!


📊 Peer-reviewed research on manipulation tactics.

Led by social psychologists at nSight Analytics.

🔗 nsightanalytic.com


#Manipulation #DarkPsychology #PowerDynamics #MediaLiteracy

Advanced Statistical modeling

Climate Behavior & Risk Perception Modeling

We partnered with Stanford scientists to develop the Dynamic Model of Climate Action (DCMA), examining how risk perceptions and adaptation behaviors evolve over time. Our contributions included:

  • Advanced longitudinal analysis of 2,774 residents surveyed across 5 waves (2017-2022)
  • Multilevel modeling of reciprocal associations between perceptions and behaviors
  • Novel findings: Adaptation behaviors are paradoxically associated with lower future preparedness motivation
  • Published in PNAS Nexus, informing national climate adaptation policy


This project demonstrates our expertise in complex longitudinal analysis and translating behavioral insights for policy applications.


Read the publication: https://academic.oup.com/pnasnexus/article/3/4/pgae099/7641944

A massive hurricane seen from space with a clear eye in the center.
Profile of a head filled with gears and memory-related objects symbolizing thoughts and memories.

Cross-Cultural Memory & Identity Research

We provided advanced statistical consulting and analysis for a landmark study examining how cultural microsystems shape autobiographical memory. Our contributions included:

  • Complex Statistical Analysis Pipeline: Designed and executed comprehensive analyses including ANCOVAs with covariates, equivalence testing using Bayesian methods (TOSTER/brms), and multiple comparison corrections for 20+ dependent variables
  • Power Analysis & Sample Size Consultation: Conducted power analyses addressing reviewer concerns about gender × culture interactions with unbalanced cells
  • Methodological Rigor: Implemented appropriate corrections for chance agreement (kappa statistics), handled missing data, and validated assumptions across all statistical models
  • Publication Support: Statistical expertise contributed to publication in Memory, a leading journal in cognitive psychology


This collaboration demonstrates our ability to navigate complex cultural psychology research requiring sophisticated multilevel analyses while maintaining scientific rigor for peer review.


Read the publication: https://www.tandfonline.com/doi/abs/10.1080/09658211.2022.2098979

Survey design & impact testing

Prevention Program Evaluation

We led the testing and statistical analysis for a comprehensive year-long longitudinal impact study evaluating a resource guide designed to help parents and caregivers identify, address, and prevent youth extremism and radicalization. Our work demonstrates expertise in translating prevention science into measurable behavioral outcomes:

  • Rigorous Longitudinal Design: Tracked 1,556 participants across 5 waves over 12 months with sophisticated retention strategies (60% retention rate)
  • Multilevel Impact Assessment: Implemented a novel evaluation framework distinguishing between awareness (48.1% increase), knowledge accuracy (13.3% increase), and action-behavior intentions (10.9% increase)
  • Behavioral Outcome Measurement: Documented that 9.6% of participants used guide information to prevent radicalization; 11.6% joined or created prevention groups
  • Advanced Statistical Modeling: Implemented piecewise mixed-effects models with multiple covariates, examining moderating effects of parenting style, political identity, and demographic factors
  • Machine Learning Integration: Applied data-driven clustering to identify parenting style patterns most responsive to intervention


Key Finding: Authoritative parenting style and concern for youth psychological safety were the strongest predictors of guide effectiveness—insights that informed subsequent resource development.


This work exemplifies our ability to conduct rigorous longitudinal research that bridges the gap between intervention development and real-world impact assessment.

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